Another great quote from Infinite Jest that explores the human propensity to idolatry:

We are all dying to give our lives away to something, maybe. God or Satan, politics or grammar, topology or philately – the object seemed incidental to this will to give ourselves away, utterly. To games or needles, to some other person. Something pathetic about it. A flight-from in the form of a plunging-into. Flight from exactly what? These rooms, blandly filled with excrement and heat? To what purpose?