One of our Uni Fellowship of Christians staff members invites student leaders to brainstorm possible promotional strategies for summer break period. First comment from a student leader:

“Does it have to be online?”

We are increasingly getting this kind of disengagement from social media attitude among our students. We’re post-paper and posters and fliers AND post-social media.

Curious to see what promotion looks like on next few years. Especially when seeking to broadcast to lots of people. Word of mouth is very hard to reach beyond the boundaries of networks.

A few guesses:

  • focus on word of mouth promotion to make it as effective as possible
  • email list & bulk SMS list more effective than social media
  • focus social media on those who DO use it to spread to word to those who don’t but rely on those who do to keep them updated…


Xian Reflections is written by Mikey Lynch.

Mikey graduated from the University of Tasmania with a Bachelor of Arts in 2002. In 2000 he became one of the founding leaders of Crossroads Presbyterian Church where he was the lead pastor for 7 years from 2003.

Mikey now works as the Campus Director of the University Fellowship of Christians, University of Tasmania, Hobart. Mikey is the chairman of The Vision 100 Network (Tasmania) and a founding director of Geneva Push (national) – both church planting networks. He is also a chaplain at Jane Franklin Hall and the chairman of New Front Door: the Church IT Guild.

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