This new tip comes from Useful Facebook Tips for Campus Pastors:

  1.  http://www.facebook.com/l/7460f543wDTgZL8wO31NlGMJebQ;pagelever.com
  2.  install app
  3.  upload an image (optimum 520 pixels wide)
  4.  pagelever creates the tab
  5.  set the tab as the default tab for non-fans visitng your fan page

This means people land on a custom designed page, advertising an upcoming event, featuring your glorious design or whatever.

Some marketing gurus say you should have make a big fuss about point up to the ‘Like’ (become a Fan) button in this landing page. I reckon that’s a bit desperate, and many innovative Facebook businesses (like Target) don’t stoop to that.

Here’s the end result for Uni Fellowship of Christians.