Is there anything more gross than this?
It's almost so disgusting it's cool again. It's one of the first books on church planting I ever read. Back in 1999 or something, when Limp Biskit and Korn were considered to be a good idea and every Christian Union in the country was doing Matrix-themed evangelistic sermons. Evidently I thought there was something good on page 33 and 41.
I found the book thrilling: it laid out the need for new churches and steps to starting one. It gave warnings about things that could get in the way of a new church thriving and advice on how to help it grow.
I also found the book boring, for the same kinds of reasons I still find church planting plans boring: stuff about demographics and finances. Kill me now. But it also provided a fairly simple way to think about those things.
Thinking about it now, there are clearly things that are dated, just because culture and technology have changed.
But also most of it is the same as every book on church planting since. In the end you figure out what you're going to do, gather people, and do it!